2013 – 香港未來足球發展的預示年
2013 Heralds a Brighter Future for Football in Hong Kong
The representative senior team intends to build on the success it achieved at the end of 2012 with a good away draw in Malaysia, a solid performance in the EAFF Preliminary Round 2 and winning the Guangdong Cup. This year will be focused on the Asian Cup 2015 with qualification matches against Uzbekistan, Vietnam and the UAE. The Womens football team and our Futsal teams (men and women) will also be hungry for success, the latter competing in the Asian Indoor Games in June.
This year we will be revising our Football Development systems and structures from the grass roots to the high performance level. We intend to get more people playing football, more frequently and exposing them to higher quality training. Pathways will be created to allow talent to be identified, nurtured and brought to fruition. To facilitate this, a new coach education programme will be developed and promoted.
2013 will be a critical year for the Hong Kong Football Training Centre at Tseung Kwan O. The HKFA will work with the Government and the Hong Kong Jockey Club to develop the business plan and site master plan for this much needed facility. It is hoped that the work done this year will enable a start on construction in early 2014.
Similarly this year is also important for the introduction of a new Hong Kong Premier League. The 2013/14 season will be a transitional year with 12 teams competing in an expanded format. The working party formed at the end of 2012 will meet regularly to plan the format of the new league and the entry criteria.
There will also be a big focus this year on referee development, linked to the new league. We hope to bring some high profile foreign referees to Hong Kong to hold master classes and mentor existing referees.
Of course, the day to day work of the HKFA does not stop whilst these new initiatives are being managed. We continue to organize the existing Divisions, Cup competitions, tournaments and youth programmes. As an organization we still have work to do on our internal systems, finances and administration as well as improving our external marketing, relationships and reputation.
I detect a new more vibrant and determined atmosphere here at the HKFA. I am really optimistic about what we can achieve this year. Our existing staff have come back from their Christmas break with a spring in their step which is very encouraging. This positive attitude has been given a further boost by the introduction of some new human resources. Together we are planning for some major events, new programmes and some big projects, all of which makes 2013 an exciting prospect.
In recent months we have appointed a number of junior staff as well as some more senior people including an HR Manager (Ms. Cheung Ka Man, Cherish), an IT Manager (Mr. Chan Lok Wun, Lorvan) and a Coach Education Manager (Mr. Chan Hiu Ming). These managerial positions are crucial to drive our business forward.
The Senior Management Team of the HKFA has been strengthened with the appointment of a Head of Marketing and Communications, Pearl Chow who started at the HKFA on 7th January and a Head of Corporate Governance, Aaron Cheng who joins us on 20th February.
Regarding the Technical side, we will be interviewing shortly for a Referees Manager, Youth and Grassroots Manager, Women’s Football Manager and Futsal Manager. This demonstrates that the HKFA is serious about delivering improved football development from the grassroots to the high performance level and to creating pathways for talented footballers, both male and female.
Project Phoenix is gathering momentum and 2013 is the year where real progress will be made both on the pitch and off it. The internal governance and management of the HKFA will be strengthened and some major projects will help to raise the standard of football at all levels.